Tips to grow your business
Get to know your customers.
Understand your customer's needs and develop products and services that meet those needs. You can gain insight into your customers by personalising your services and encouraging them to provide you with feedback.
Offer great customer service.
Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember great service they will also be more likely to refer other people to you.
Nurture existing customers and look for new opportunities.
Have strategies in place to nurture existing customers, such as staying in contact with them via an e-newsletter or letting them know about promotional events ahead of time.
Use social media.
Social media is a powerful tool to promote your business to potential customers and gain valuable insight through "social listening." Through social listening you can find out what customers are saying about you, gain insight into their behavior, identify keywords and trends that appeal to your target market and so improve your customer service. Social media can help you to build your business profile and attract new customers.
Attend networking events.
Networking allows you to build relationships with other people and encourage them to refer customers to you through word of mouth.
Hosting your own event can be a great way to get to know your customers and build relationships. Invite some of your best existing customers and encourage them to bring their friends.
Give back to the community.
Building brand awareness in your local community is a great way to attract new business. Consider sponsorship or participating in a community event to raise your business profile.
Measure what works and refine your approach.
You should monitor where your customers are coming from in order to measure whether your marketing activities are successful or not. Don’t be afraid to experiment. Refine your approach if something is not working and focus more time on the activities that achieve the best results.
Build a sales funnel.
Every sales funnel needs to be carefully conceptualized before it's created. Consider the different funnels first and foremost. Whether it's a free-plus-shipping offer or a high-ticket coaching funnel, it's important to build your automated selling machine to quickly scale and grow your business.
Utilize a customer relationship management system.
There are plenty to choose from. But, it really depends on your line of work. Of course, cloud-based software like SalesForce is always a viable option. Quickbooks can help you with the accounting. InfusionSoft can also assist with sales and marketing. There are plenty of CMS systems, most of which integrate with other cloud-based services. Find what works for you and utilize it.